
McDonald’s: taking the Super Bowl campaign into the sky
A McDonald’s Super Bowl campaign extended beyond the screen through a Sky Typing activation.
Take your brand campaign into the sky with Sky Typing: large-scale messages created by aircraft flying in formation. Also known as digital skywriting, this aerial advertising format gives brands a distinctive way to communicate around sporting events, music festivals and beach campaigns.
Five planes linked with a hotspot print messages in the sky within minutes. Sky Billboards stretch 5 miles across the sky and occupy 33 million square feet of space.
Sky Typing creates lettering from coordinated puffs released by aircraft in formation. Traditional skywriting uses a single aircraft to trace letters. For brand campaigns, the right format depends on the message, location and event. Our service focuses on Sky Typing.
Sky Typing costs depend on the campaign location, aircraft positioning, flight schedule and message requirements. Share your preferred location, dates and creative idea so we can discuss feasibility and prepare a campaign-specific quote.
Start with a short, recognisable message and the audience you want to reach. Tell us about the event, your preferred campaign window and any timing requirements. Weather and operating conditions affect aerial delivery, so discuss scheduling and contingency arrangements with our team.
Watch the campaign video and explore the McDonald's and Bud Light case studies below to see how Sky Typing can connect a brand message with a major public occasion.
Bring us your brand, event or launch idea. We will help you explore the message, setting and practical requirements for your campaign.
Gallery
Our work

A McDonald’s Super Bowl campaign extended beyond the screen through a Sky Typing activation.

Bud Light’s Philly Philly, Dilly Dilly campaign became an aerial celebration with Sky Typing for Philadelphia’s Super Bowl parade.
Explore more
Large-format helicopter banners that put your brand above major events and audiences.
Explore service
Large-format drone banners that bring your brand message into the sky.
Explore service
Optical imaging and illuminated aerial displays that turn a campaign idea into a spectacle.
Explore service
Bespoke aerial brand experiences, from creative concepts to extraordinary flights.
Explore service
Flying projection screens that bring your campaign video into the night sky.
Explore service
Aerial product sampling that makes the delivery part of your brand experience.
Explore serviceHave a big idea?
Tell us about your brand, event or campaign. We'll help you explore what's possible.
Start a project